Women’s History Month isn’t only about honoring the past, it’s about recognizing the women building boldly right now. The ones turning personal challenges into purpose. The ones creating spaces for healing, gathering, movement, and growth.
This month, we’re proud to feature three HerHub USA members whose businesses reflect intention, resilience, and heart.
Each journey looks different, but they share one common thread: a commitment to serving their communities in meaningful ways. Their stories are a reminder that history is written in everyday decisions. in choosing to start, to scale, to lead, and to show up.
Martha Quiroga, Founder of Shaman and The Bear, didn’t set out to start a tea company, she set out to feel better.
As a physical therapist running her own solo practice, she found herself constantly navigating her own health challenges. After getting sick multiple times a year and struggling with medications, she turned inward, studying herbs in her twenties and building a personal library that reflected her curiosity and commitment to holistic wellness. What began as personal research slowly became practice. She started brewing teas for herself, then for patients. Sharing space with a yoga instructor, she offered cups to class participants. Soon, they were asking to take small bags home. Eventually, they convinced her to bring her blends to the local farmers market and a business was born.
At its heart, her business serves those who value a holistic way to feel good and stay healthy. Her teas are crafted for people looking for natural options without additives, sweeteners, flavors, caffeine, or traditional tea leaves yet still rich in taste.
As a woman business owner, Martha’s mission is simple and intentional: to give people a flavorful way to care for their bodies and feel confident about what they’re consuming. For her, wellness isn’t complicated, it’s thoughtful, purposeful, and meant to be shared.
For Erika Rapp, Co-Owner of Registry Bistro, hospitality has always been about intention.
Registry Bistro was built from a shared vision between Erika and her mother, Vickie, a belief that hospitality should feel personal, thoughtful, and deeply human. As a chef, Erika approaches food with precision and care. Her mother brought decades of business leadership and an instinct for welcoming guests with warmth and ease. Together, they combined culinary artistry with operational strength to build Registry Bistro inside the historic Secor Building.
For over 13 years Registry solves a challenge many hosts face: choosing between a beautiful setting and dependable execution. Erika and her team provide both. By blending culinary excellence with strong business operations, they simplify complex gatherings and remove uncertainty, allowing guests to trust the experience from start to finish.
As a woman entrepreneur, Erika values the opportunity to build something meaningful on her own terms. She leads with authenticity rather than performance, prioritizing relationships, resilience, and presence. For her, entrepreneurship is not just about running a business, it’s about cultivating trust, supporting other women, and strengthening the community she calls home.
Kim Schaefer, Owner of DivaDance Toledo, believes confidence can be built one eight-count at a time.
DivaDance began as a single pop-up class designed to help adults feel energized and empowered through movement. What started small grew into a national franchise centered on confidence, community, and joyful self-expression. When Kim discovered DivaDance, it aligned perfectly with her passion for mentoring women and creating spaces rooted in wellness and connection.
Today, her studio offers high-energy choreography set to pop music in an environment intentionally designed to be welcoming and judgment-free. It’s not built for professional dancers, it’s built for adults who want to feel capable, connected, and confident. Many members say they come for the workout but stay for the belonging. What makes DivaDance unique is the blend of structure and heart. Backed by a proven franchise model, each studio still cultivates a local culture where encouragement is constant and friendships form quickly. The focus is never perfection, it’s how people feel when they leave.
Kim’s mission is to create a space where confidence carries beyond the studio walls. Through DivaDance Toledo, she demonstrates that business can be both impactful and uplifting, built on love, respect, and genuine human connection.
These women represent what HerHub USA stands for visibility, connection, and momentum. When we amplify stories like theirs, we’re not just celebrating individual success; we’re strengthening a community of women who lead with purpose. As we continue honoring Women’s History Month, we invite you to support these businesses, share their stories, and reflect on your own journey. Because every woman building today is shaping the future of tomorrow.
And at HerHub USA, we’re proud to make sure those stories are seen.